From hands to light and return

From hands to light and return” project, generated by the cooperation between Axolight and Maximilian Pramatarov, one of the most appreciated emerging photographers in the contemporary central European and Mediterranean panorama, is born with the ambition to imprint in a still image the emotional dynamism of hands and minds working together to give physical shape to a creative idea.

Maximilian’s photo shooting follows a circular evolution and inspects how the creative idea, passing through the technical knowledge and the manual skills of the people, becomes tangible, and how, once it becomes an artifact, the idea could be brought back to the territory of who has realized it.

There are two goals that guide this photographic journey into the soul of Axolight and its creations. The first goal is to lay bare the company’s intellectual and manufacturing essence. The second one is to bring the product back to the cultural and industrial roots of the territory and its people.

During the first stage of the photographic trip, Maximilian, camouflaging himself and his camera among the work benches, warehouse shelves and the offices, turns out to narrate everyday work spirit. The result is an industrial reality very far from the classic clichè of a factory enveloped in a muddled greyness, so it is possible to discover the “sartorial” value generated by every single person.
From hands to light and return

Photo by photo, Axolight lamps lose their product codes and acquire, as it should be, the face, the name and the values of who, literally, bring them to “light”.
The development team, captured in the office, contributes to create products’ DNA; the production, captured in the factory, realizes the body, working with patience glass, aluminium and many other materials.

Axolight team

The second stage of the photographic trip has the product as protagonist and the place where the company staff lives. After a week of inspections along the countryside between Venice and Treviso, Maximilian found in the large windows, in high ceilings and in cotto tiles floors of Filanda Motta and in the interiors of an early twentieth century villa the ideal places where to install and photograph architectural lamps that reach two meters of diameter, glamourous and contemporary collections.
The results are in fact installations of great emotional impact.

Filanda Motta is a factory, built in the middle of XIX° century, located in the countryside near the cities of Venice and Treviso. For more than 70 years its huge interior spaces and the majestic chimney stack saw the spinning mill women, extracting the precious silky material from the cocoons.

Finally closed in the second post-war period, the spinning mill has been the object of a careful archaeological-industrial recovery at the end of the last century, which has enhanced its spaces, converting it into a modern service center. Inside the building there are today many artistic laboratories, creative studies and consultants. The architectural complex together with the exterior spaces are the right place to imagine, set up and celebrate social, institutional, fashion and cultural events.

The villa in Treviso, chosen for some pics, was built in the twenties, just outside Treviso’s walls. Intended for the employees of the telegraph company, it is today addressed to civil purposes and is part of the city's artistic heritage.

It is right, because in the history of the two locations is hidden a piece of Italian culture and manufacture, that Maximilian chooses these places to bring Axolight lamps back to their roots.

MAXIMILIAN PRAMATAROV

Maximilian Pramatarov is an Bulgarian born photography artist based in Wien, Austria. He earned a Master’s degree in Theology confimed by the University of Sofia and a Master’s degree in Photography confirmed by the University for Applied Arts of Wien. His work employs some of the techniques of traditional documentary photography to capture the hidden beauty of ordinary objects and everyday situations.

“My artistic work deals with a broad range of subjects and patterns - from profound personal experiences of the everyday, through conceptual staging and abstract results from experimenting with the photographic process. The focal point is not determined, the narrative is not scripted. The viewers are encouraged to enter the works through their own eyes and their own life. Blurring the lines between photographer/editor/collector, my work bounces between the banal and peculiar as well as the personal and public with focus on a tangible mystery. Although the focus is clearly on the intricacy of the different practices, my works steer clear of obsessing on the minute, the detailed with a vaguely melancholic monumentalism.”






Project by: Axolight www.axolight.it/europe/it_IT
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Photos by: Maximilian Pramatarov www.maximilianpramatarov.com
Instagram: @maxi.panic

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